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Media and Communication Studies

Don't just consume media, understand it with MACS

Media and Communication Studies

Don't just consume media, understand it with MACS

Two students sitting outside of the FIMS & Nursing Building on a sunny day

Media and Communication Studies

Don't just consume media, understand it with MACS

Don't just know the how, know the why

Go beyond viral trends, consumerism, and fake news to see how media drives culture, entertainment, politics, and the digital world around you. Explore topics like AI, social media, misinformation, privacy, and ethics while developing creative and strategic communication skills through hands-on projects and media production.

First build your theoretical foundation in media studies, then use it to make creative work that stands out.

MACS Highlights

Opportunities for MACS students

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What does it mean to student media critically?

Students looking at work in a graphic design class

Critical media studies requires you to study the subject in-depth, analysing and critiquing what you find. It's less about the doing and more about the understanding.

  • What makes influencers so powerful?
  • Where did memes come from?
  • Are fan edits tributes? Or copyright infringement?
  • Has streaming killed traditional television and radio?
  • Is Generative AI as world-changing as some people claim?
  • Twenty years after the launch of Facebook, why did Australia ban social media for youth?

In critical media studies, we ask: Who has the money? Who has the power? Who has the opportunity to make media? What forces shape which media thrives and which media declines? And why should we care?

Stories about MACS students

Hear about students who found a home in Media and Communication Studies at Western

Learning to lead by example as Students' Council president

Emilia Sferrazza

After struggling to find her footing in her first year, MACSSC president Emilia Sferrazza turned challenges into success.

Pursuing her passion and finding her personal style

Khaleya Linton-Smellie

With an interest in advertising and a flair for innovation, Khaleya Linton-Smellie is blending critical thinking with creativity.

Combining a love of media, history and politics

Kathleen Brophy

Kathleen Brophy gained an interest in government relations and public policy after taking a course in political economy.